Joseph Reagle is an Associate Professor of Communication Studies at Northeastern University. He’s been a resident fellow at the Berkman Klein Center at Harvard (in 1998 and 2010), and he taught and received his Ph.D. at NYU’s Department of Media, Culture, and Communication. As a
Today maximizers have an extraordinary amount of information available to them. Sites like Yelp and Amazon offer ratings in the form of stars. These ratings can be accompanied by reviews that are often haphazard but sometimes astoundingly detailed.